Thursday, February 09, 2006
NBC Olympic Ads Breakeven at Best?
"While prime-time spots are worth $700,000 each, the network only expects to book between $650 and $750 million in advertising revenues."
http://www.marketingblurb.com/2006/01/nbc_olympic_ads_breakeven_at_b.html
http://www.marketingblurb.com/2006/01/nbc_olympic_ads_breakeven_at_b.html